Thinking
Ideas. Questions. Perspectives.
We do not publish to fill space. We publish when we have a question we have not seen answered well.
Topics
Technology
What if your next client is not human?
If the first search comes to be carried out by a machine, we will have to rethink what it means to be present in a market. We may have a better product than our competitors and still never be considered at all.
Decision
When does information actually become knowledge?
Few organisations lack data. Almost all of them lack a reading that says what to do next.
An idea is only worth something when it meets a real problem.
